HISTORY OF

UP FILM INSTITUTE

1976

The UP Film Society developed into the UPFC and became a distinct university unit under then UP President and chairman of the President’s Council on the Arts, Dr. Onofre D. Corpuz

April 24, 1976

UPFC was inaugurated on this date, with Virginia R. Moreno as the founding director

December 22, 1981

Merger of the AB Broadcast Communication, AB Journalism, and AB Communication Research into a single BA Communication program with several specializations

January 1, 1983

UPFC was attached to the UP IMC upon the recommendation by the Committee to Review Academic Programs to attach research and extension centers to appropriate degree-granting university units

April 24, 1984

AB Communication (Film and Audio-Visual Communication)  was approved by the BOR. Seven students enrolled.

1984

UPFC obtained its CILECT Associate Membership

September 1993

In response to an inquiry from Sen. Leticia Ramos-Shahani, then UP President Emil Q. Javier constituted a triad committee to review the unresolved attachment of the UPFC to the CMC. The committee was chaired by Prof. Merlin Magallona, with Prof. Angela Sarile and Prof. Efren Abaya as members.

December 2, 1993

The DFAVC curricular revision was approved. The revision included institution of new courses, abolition of old ones, and changes in courses (i.e. numbers, titles, descriptions, and prerequisites)

March 1994

The committee formally recommended the merger of the UPFC and the Department of Film and Audio-Visual Communication (DFAVC) of the CMC

May 27, 1994

The merger recommendation was endorsed by President Javier and approved by the BOR during its 1077th meeting

July 28, 1994

During the 1079th BOR meeting, implementation (merger) was deferred due to a proposal to establish a separate Film Academy (to be called Academy of Cinematic Arts and Technology, or ACINETEC)  by Virginia Moreno

August 24, 1994

The CMC Executive Board submitted a letter to the BOR expressing support for the merger and opposing the ACINETEC proposal

September 22, 1994

Then Vice-Chancellor for Academic Affairs Amaryllis Torres convened a meeting with UPFC and CMC faculty to discuss the formation of a UP Film Institute. Subsequent meetings were halted by President Javier, pending BOR action on the proposed ACINETEC. As Board records show, the BOR never discussed the new proposal and the merger was quietly buried

January 1996

Chancellor Roger Posadas created the Transition Committee for the UPFI, tasked with drafting merger implementation guidelines. It was chaired by Amaryllis Torres, with members Luis Teodoro, Ellen Paglinauan, Virginia Dandan, and Anthony Juan. Despite this, the guidelines were not deliberated by the BOR for seven years, and the ACINETEC proposal likewise remained unassessed since 1994

1997

UPFC obtained its CILECT Full Membership

March 27, 2003

During its 1169th meeting, the BOR approved with finality its 1994 resolution to merge the UPFC and DFAVC, formally creating the UP Film Institute (UPFI)

July 2007

The BA FAVC was renamed BA Film and its curriculum was revised, turning several elective courses into core courses as well as creating new ones. The current and new courses were also streamlined to avoid overlapping requirements

2012

BA Film revised curriculum was introduced

June 19, 2018

BA Film revised curriculum was introduced

November 16, 2018

UPFI started to have its BA Film program assessed for the AUN-QA accreditation

August 24, 2023

UPFI became a member of the FDCP’s Academic Film Society

Directors

UP Film Center

  • 1976-1989. Virginia Moreno 
  • 1989-1992. Bienvenido Lumbera
  • 1992-1994. Delia Barcelona
  • 1994-2000. Luis Teodoro, Jr.
  • 2000-2002. Elizabeth Enriquez & Victor Avecilla
  • 2002-2003. Joel David

UP Film Institute

  • 2003-2004. Joel David
  • 2004-2005. Roland Tolentino
  • 2005-2009. Anne Marie De Guzman
  • 2009-2012. Ed Lejano
  • 2012-2015. Roehl Jamon
  • 2015-2018. Sari Dalena
  • 2018-2020. Patrick Campos
  • 2020-2024. Rob Rownd
  • 2024-present. Yason Banal